12 widgets · free · no ads

Free Marketing Calculator Widgets

ROAS, CPM, CPC, conversion-rate and engagement-rate widgets, plus a UTM builder, for agency sites and marketing tutorials.

Who these are for

Agencies, marketing course creators and ad consultants.

Common uses

  • In a PPC tutorial next to the explanation of CPC and CPM
  • On an agency's resources page as a quick ROAS check
  • In a newsletter archive to build tagged campaign links

How embedding works

Pick a widget, set the theme and size, copy one line of HTML and paste it into your page. It runs in its own frame, so it cannot clash with your site's styles, and it resizes itself if you use the loader.

  • ROAS Calculator

    Marketing Calculator

    Return on ad spend as a multiple and a percentage, with break-even ROAS from your margin.

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  • CPM Calculator

    Marketing Calculator

    Solve CPM, campaign cost or impressions from the other two.

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  • CPC Calculator

    Marketing Calculator

    Cost per click plus CTR, CPM, conversion rate and CPA from one campaign's totals.

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  • Conversion Rate Calculator

    Marketing Calculator

    Conversion rate from visitors and conversions, with an optional A/B comparison and z-test.

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  • Engagement Rate Calculator

    Marketing Calculator

    Social media engagement rate by followers and by reach, for one post or several.

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  • UTM Link Builder

    Marketing Generator

    Tag a URL with UTM campaign parameters, keeping its query and #fragment, then copy it.

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  • Newsletter CTA Box

    Marketing Tool New

    A sign-up box with benefits, send day and privacy line that opens your own newsletter subscribe page.

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  • Review Request Card

    Marketing Tool New

    Ask every visitor for a review with up to three equal public review links and an optional QR code.

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  • App Download Card

    Marketing Tool New

    Promote your mobile app with icon, features and neutral App Store and Google Play buttons plus a QR.

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  • MER Calculator

    Marketing Calculator New

    Marketing efficiency ratio from total revenue and spend, new-customer aMER and a spend ceiling.

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  • Goal Thermometer

    Marketing Tool New

    Fundraising goal thermometer: amount raised, goal, percentage and days left, set in the builder.

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  • Stats Counter

    Marketing Tool New

    An animated band of up to four headline numbers that count up once when they scroll into view.

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How to add a widget

Open a widget, choose the theme, width and style, check the live preview, then copy the code. Paste it into an HTML or "Custom code" block on your site - step-by-step instructions for each platform.

Preview